Business Development → Marketing

Internet Marketing Basics (E1502)


Internet marketing basics will provide participants with a great set of skills to market your business online. Content is king in internet marketing, and you need to know how to maximise your content if you want your business to grow.

The Internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills,both companies and individuals will be able to create successful internet marketing techniques.

Internet Marketing Basics will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing fundamentals.

At the end of this course, participants should be able to:

· Know how to conduct market research
· Develop a workable internet marketing campaign
· Recognize your target market
· Understand your brand
· Grasp SEO and website characteristics
· Find and capture leads

Course Overview:
Module One: Getting Started

Module Two: SWOT Analysis in Marketing
Case Study
Module Two: Review Questions

Module Three: Marketing Research
Consume All Media
Find the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions

Module Four: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness
The Time, the Place, the Media
Case Study
Module Four: Review Questions

Module Five: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions

Module Six: Social Media (I)
You Are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions

Module Seven: Social Media (II)
Content is King
Blog and Interact
Constant Monitoring
Case Study
Module Seven: Review Questions

Module Eight: SEO Basics
Relevant and Original Content
Value Proposition
Case Study
Module Eight: Review Questions

Module Nine: Website Characteristics
SEO Optimization
Landing Page
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions

Module Ten: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions

Module Eleven: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions

Module Twelve:
Words from the Wise

  • Internet Marketing Skills
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever